Tyson Foods Celebration Video

Project Overview

This celebration video was a combined effort between the Tyson Food employees and the Kantar sales team. Once the Tyson Foods trade system was largely implemented, I along with the Kantar sales team reached out to several Tyson employees who played key roles during the implementation. We conducted interviews to get the full story of the implementation process. With the information from the interviews a script was drafted and signed off by Tyson for the video. I used that script to draft a storyboard of the celebration video that would highlight the contributions of the employees and benefits of the system. Consulting with Tyson Food each step of the way, I moved into producing the video, combining the recorded employee interviews with motion graphics to help tell their story. The end result was a tribute to all the employees hard work at Tyson and served as a powerful marketing tool for the Kantar trade optimization team.